LikeMyChoice made its New York runway at the September 4 Fashion Show, unveiling a collection that oscillates between laid-back resort glamour and refined couture. Shot between runway moments and intimate backstage vignettes, this editorial captures the energy, craft and quiet anticipation behind the presentation.
This season’s NYFW show orbits around Soho Chic, a trend rooted in New York’s iconic SoHo district — where industrial gallery aesthetics meet unscripted urban life. It rejects overwrought glamour, celebrating understated texture, effortless layering and multi-scenario wearability; fashion here no longer exists solely for the runway, but for the real lives of the wearer.
For LikeMyChoice, this ethos aligns perfectly with our core vision. We believe true style lives in quiet confidence, not forced perfection. Our pieces channel that coveted chill, unhurried ease: refined silhouettes that move with you, premium fabrics designed for comfort, looks that transition seamlessly from city strolls to evening occasions. Soho Chic is not merely a trend we showcased on September 4 — it is the philosophy we build every collection around. Fashion should empower you, letting your authentic self shine, rather than masking who you are.
Before The Show
A quiet pause amid the bustle, where vibrant eveningwear meets unfiltered model candour.
Behind The Scenes
Behind the curtain, movement and colour converge. This season’s ready-to-wear captures unscripted glamour in the fleeting moments before the show unfolds.
Liquid metallic fabric catches the backstage light, embodying effortless red-carpet poise.
Fluid satin and sharp slit detailing step from backstage chaos into the spotlight’s glow.
The runway brought SoHo’s downtown energy to life, yet the true soul of the show unfolded backstage. Here, away from the spotlight, the LikeMyChoice team refined each look, balancing sharp tailored lines with soft, fluid textures. Every styling decision honours the Soho Chic ethos: polished without pretension, expressive yet grounded. It is fashion that breathes — the signature relaxed confidence that defines LikeMyChoice.
Show Highlights
